How to choose the few metrics that drive decisions and get them to the right people before the first coffee.
Most companies don’t lack data; they lack a short list of numbers that someone looks at every day and acts on.
Pick the five that move the business: new leads, conversion, revenue, cost to acquire and a quality signal such as returns or complaints.
Deliver them where people already are, in a short message or email each morning, with yesterday compared with the same day last week.
When a number moves, the dashboard is where you dig in. Not the other way round.